Tucker Marcom

Maximizing Your Prospect's Currency of Attention

If we think of attention as currency, it represents something of a commodity -- highly valuable but limited in supply. As such, the expenditure of the currency that we call "attention" probably deserves more ... well, attention. Consider the typical one-sided sales presentation. Companies drill salespeople incessantly about the features and uses of the product they represent, and too many sales professionals become walking brochures as they spew meaningless minutia. The problem with this approach is that the typical customer stops paying attention to the presentation long before it has concluded. Why? Because their currency of attention was already spent.  Read More



Working With A Marketing Agency

Time is money. That’s a very simple truth of business. As an owner or manager of a business, you value your time, but you’ve probably realized that there are some vital tasks that are best outsourced. When you work with a marketing agency, you don’t have to spend the time and money learning the best practices of marketing, figuring out which advertising medium is best for you, or going through unruley trial and error. Tucker MarCom has decades of experience, the tools needed, and most importantly, the dedication to generate successful marketing so that you can focus on what you do best.  Read More



Having a Good Digital Marketing Plan is Essential

It is essential in today's market for small to mid-size businesses to embrace digital marketing. Equal to other aspects of your business (like insurance, payroll, and facilities), digital marketing is a critical area that should not be ignored. Your digital "footprint" is visible to the public and currently displays both true and false information about your business. If left uncorrected, you put your business at risk of losing online visibility, or worse... negative reviews about your business.  Read More



Why Branding Matters

Why does branding matter? Because it works. In an ever-competitive world, branding is one way of helping you increase sales and at the same time protect and extend the uniqueness of your service or product. If you have a business, it’s likely that someone, at some time, told you to “build your brand.” How can I become a great brand? How can I make this brand sustainable? What will bring value to my brand? Just what is my story, and how do I tell it?   Read More



Avoiding the 10 Most Common Marketing Pitfalls

Avoiding the 10 Most Common Marketing Pitfalls is important. At the beginning of a marketing campaign, it’s easy to aim for an uptick of any kind: a flock of new customers, general awareness or simply a well-placed trade article. While you may ultimately be satisfied with any positive results, however, don’t fall into the trap of ignoring basic goals. Think of it like trying to navigate an unfamiliar city without a map: You may be happy with any neighborhood you stumble into, but you’ll never find the serious treats until you know where you’re going.  Read More



5 Reasons You May Need Our Help

Often times, we as business owners want to tackle it all. Unfortunately when it comes to marketing, those small tasks can turn out to be real headaches. The learning curve for today's digital world combined with a short schedule may just have you reconsidering getting help from an Agency like Tucker MarCom. You may need our help if...  Read More



Significance of Branding on Consumer Behavior

Branding is the marketing strategy used by firms to differentiate their products from similar offerings. It is especially important for small marketers who lack the promotional resources of big competitors. When a product has a unique name, appearance and image, it is easier for shoppers to find in a crowded marketplace. A strong brand identity can also affect consumer behavior by building emotional connections and reinforcing buying habits.  Read More



The Importance of Branding For Small Business

Branding For Small Business - Does It Really Matter? Branding is one of those big words that marketers and multinationals see as core to business. What if you’re not a giant company with a huge budget? In the world of small business, where every dollar counts and every mistake is felt deep, does branding deserve a place in your budget?  Read More



Are you watching your online reputation?

Your reputation is what you say about yourself and what others say about you. Every day, customers are talking about your business on websites like Yelp, TripAdvisor, Google Maps, Facebook, blogs and elsewhere, and this chatter has a direct impact on your bottom line. Are you listening? Did you know 2/3 of people are more likely to buy from a store if they find positive comments about it online? Conversely, 1/2 are less likely to buy if comments are negative. It’s time you join the conversation! Our new Reputation Management Program gives you control over your online presence by helping you correct online listings, respond to reviews, benchmark yourself against competitors and more.  Read More



Mustache Madness- No Shave November

The idea behind the blade-free month of November, or Movember, is to raise money and awareness for cancer. By encouraging men to get involved, Movember aims to increase early cancer detection, diagnosis and effective treatments, and ultimately reduce the number of preventable deaths. Besides annual check-ups, the Movember Foundation encourages men to be aware of family history of cancer and to adopt a healthier lifestyle.   Read More





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