Tucker Marcom

Having a Good Digital Marketing Plan is Essential

It is essential in today's market for small to mid-size businesses to embrace digital marketing. Equal to other aspects of your business (like insurance, payroll, and facilities), digital marketing is a critical area that should not be ignored. Your digital "footprint" is visible to the public and currently displays both true and false information about your business. If left uncorrected, you put your business at risk of losing online visibility, or worse... negative reviews about your business.  Read More

Why Branding Matters

Why does branding matter? Because it works. In an ever-competitive world, branding is one way of helping you increase sales and at the same time protect and extend the uniqueness of your service or product. If you have a business, it’s likely that someone, at some time, told you to “build your brand.” How can I become a great brand? How can I make this brand sustainable? What will bring value to my brand? Just what is my story, and how do I tell it?   Read More

5 Reasons You May Need Our Help

Often times, we as business owners want to tackle it all. Unfortunately when it comes to marketing, those small tasks can turn out to be real headaches. The learning curve for today's digital world combined with a short schedule may just have you reconsidering getting help from an Agency like Tucker MarCom. You may need our help if...  Read More

Significance of Branding on Consumer Behavior

Branding is the marketing strategy used by firms to differentiate their products from similar offerings. It is especially important for small marketers who lack the promotional resources of big competitors. When a product has a unique name, appearance and image, it is easier for shoppers to find in a crowded marketplace. A strong brand identity can also affect consumer behavior by building emotional connections and reinforcing buying habits.  Read More

The Importance of Branding For Small Business

Branding For Small Business - Does It Really Matter? Branding is one of those big words that marketers and multinationals see as core to business. What if you’re not a giant company with a huge budget? In the world of small business, where every dollar counts and every mistake is felt deep, does branding deserve a place in your budget?  Read More

Are you watching your online reputation?

Your reputation is what you say about yourself and what others say about you. Every day, customers are talking about your business on websites like Yelp, TripAdvisor, Google Maps, Facebook, blogs and elsewhere, and this chatter has a direct impact on your bottom line. Are you listening? Did you know 2/3 of people are more likely to buy from a store if they find positive comments about it online? Conversely, 1/2 are less likely to buy if comments are negative. It’s time you join the conversation! Our new Reputation Management Program gives you control over your online presence by helping you correct online listings, respond to reviews, benchmark yourself against competitors and more.  Read More

Mustache Madness- No Shave November

The idea behind the blade-free month of November, or Movember, is to raise money and awareness for cancer. By encouraging men to get involved, Movember aims to increase early cancer detection, diagnosis and effective treatments, and ultimately reduce the number of preventable deaths. Besides annual check-ups, the Movember Foundation encourages men to be aware of family history of cancer and to adopt a healthier lifestyle.   Read More

Carve up Some November Marketing

As we turn the page on October and say hello to November, Thanksgiving is just around the corner. With it comes the 1-2-3 punch of Black Friday, (Nov. 25), Small Business Saturday (Nov. 26), and Cyber Monday (Nov. 28). For many of us, this time of year determines whether we’ll be in the red or in the black for 2016, but the key to making sure your business has a successful November is getting ahead of the competition and promoting early.  Read More

Marketing October (and other Special Dates)

Halloween is now a massive, $6.9 billion holiday, complete with themed movies and TV shows, elaborate decorations for inside and outside the house, over-the-top costume parties, parades, and neighborhood get-togethers. As a small business owner, getting in on the Halloween craze just makes good business sense. There are several easy ways to get in on the excitement without breaking the bank. Here are just a few.  Read More

Our New Marketing Software Helps Brand Clients

We have just welcomed a new analytics and marketing software platform to our Marketing Division. This internet nerd's dream software uses a combination of today's technology and effective online marketing enabling us to serve our clients more efficiently. The software measures social sentiment, competition, and website visibility using the highest of Google standards. The result is greater online traffic, better brand recognition, and more customers. Our new platform allows our team to work seamlessly behind the scenes to keep your online presence looking great, staying relevant, and dominating your particular business category.   Read More

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