The idea behind the blade-free month of November, or Movember, is to raise money and awareness for cancer. By encouraging men to get involved, Movember aims to increase early cancer detection, diagnosis and effective treatments, and ultimately reduce the number of preventable deaths. Besides annual check-ups, the Movember Foundation encourages men to be aware of family history of cancer and to adopt a healthier lifestyle.
No-Shave November is embraced by a lot of men already, but some are more than willing to ditch the shaving implements for a few weeks if it's for a good cause. The concept behind the non-profit movement is to abandon the razor for the entire month of November. Then donate the money you would have spent on shaving to a cancer-related cause. According to the group’s official website, “The goal of No-Shave November is to grow awareness by embracing our hair, which many cancer patients lose, and letting it grow wild and free. Donate the money you typically spend on shaving and grooming to educate about cancer prevention, save lives, and aid those fighting the battle.”
Content marketers can produce articles, graphics, and videos about not shaving or about the fight against cancer. As is always the goal with content marketing, these materials should engage potential customers and demonstrate that your store is part of the community. Consider posting about store employees who are taking part in No Shave November, including encouraging your audience to make donations to cancer research. You might also post how-to tips related to grooming or growing a beard when it makes sense for your products or industry.
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