Tucker Marcom

Significance of Branding on Consumer Behavior

Branding is the marketing strategy used by firms to differentiate their products from similar offerings. It is especially important for small marketers who lack the promotional resources of big competitors. When a product has a unique name, appearance and image, it is easier for shoppers to find in a crowded marketplace. A strong brand identity can also affect consumer behavior by building emotional connections and reinforcing buying habits.  Read More

Are you watching your online reputation?

Your reputation is what you say about yourself and what others say about you. Every day, customers are talking about your business on websites like Yelp, TripAdvisor, Google Maps, Facebook, blogs and elsewhere, and this chatter has a direct impact on your bottom line. Are you listening? Did you know 2/3 of people are more likely to buy from a store if they find positive comments about it online? Conversely, 1/2 are less likely to buy if comments are negative. It’s time you join the conversation! Our new Reputation Management Program gives you control over your online presence by helping you correct online listings, respond to reviews, benchmark yourself against competitors and more.  Read More

Carve up Some November Marketing

As we turn the page on October and say hello to November, Thanksgiving is just around the corner. With it comes the 1-2-3 punch of Black Friday, (Nov. 25), Small Business Saturday (Nov. 26), and Cyber Monday (Nov. 28). For many of us, this time of year determines whether we’ll be in the red or in the black for 2016, but the key to making sure your business has a successful November is getting ahead of the competition and promoting early.  Read More

Marketing October (and other Special Dates)

Halloween is now a massive, $6.9 billion holiday, complete with themed movies and TV shows, elaborate decorations for inside and outside the house, over-the-top costume parties, parades, and neighborhood get-togethers. As a small business owner, getting in on the Halloween craze just makes good business sense. There are several easy ways to get in on the excitement without breaking the bank. Here are just a few.  Read More

Helping Coastal Kids Smile

Are you looking for an excellent pediatric dentist in the Hilton Head, Bluffton, or Beaufort South Carolina area? Then start your dental adventure with Coastal Pediatric Dentistry. The team at Tucker MarCom highly recommends this wonderful group of professionals to serve you! “We enjoy working clients who appreciate the value of a good business brand”, says Mike Tucker, TMC Brand Specialist. “If you live in anywhere in Beaufort County, it’s almost impossible not to run into Coastal Pedo. Whether it’s their branded Volkswagen Bug, education outreach programs, or community events, Dr. Hubbard and staff make it a point to share their sparkling dental knowledge with you.”  Read More

Selling The Solution, Not The Product

There is real value in solving a problem in the customer's mind. If you can do that, then there's no reason for them not to buy from you.
Think about the last time you bought something. What solution did the product or service provide? Would you have paid more for the same result? Take a good look at your products and services. List the benefits of each product or service first, then come back and list the problems you solve. Positioning is the technique of marketing and advertising your products or services in such a way that it groups your competition together and sets you apart as something better at the same time. It's a very powerful technique. So why do customers buy what they buy?  Read More

Beyond the Runway, Interview with Jennifer Tucker

Jennifer Tucker Marcom via Celebrate Hilton Head, June 2009 | "THROWBACK THURSDAY"
Were you a kid who desperately wanted to perform in the school play, but heart-stopping stage fright kept you from auditioning? Does your own child shy away from others or from opportunities in the spotlight due to low self-esteem? Whether your child dreams of performing, modeling, singing, pursuing a career in a communications or public speaking-related field, or even raising a hand in class, Tucker Agency Talent can help your son or daughter achieve greater self-confidence and become the best he or she can be. Based out of Hilton Head Island, Tucker represents male and female models and actors of all ages.  Read More

December Marketing Dates and Ideas

It's the most wonderful time of year with the Holidays and cheer. Winter Begins Sunday, December 21st, and with the temperature dropping below freezing, you should not let the cold effect your marketing efforts! Winter brings unique opportunities for special promotions. The Holidays are not just about retailers this Christmas. Any business can join in on this merry time of year. With the right marketing ideas, adding a festive flair to your business can result in big sales. Great holiday marketing can honestly attract more customers to your products and services. Sending cards and gifts, generous staff, and setting up special services during this season will leave your customers very merry!  Read More

Holiday Marketing Promotions

For retailers and consumer service businesses, November marks the start of the all-important holiday season. There is no time to procrastinate! According to Accenture, 65 percent of consumers plan to browse online and then go into a store to buy. Make it easy for them to find what they’re looking for online this holiday season! Have a gift guide ready to help your customers find the perfect gift. Gift guides can be categorized by price point, gender, or hobbies. Promote the gift guide on your website, email, and social media platforms by mid-November. It's also time to promote gift certificates which are an ideal stocking stuffer for the holiday. Remember to help your customers find the perfect gift by suggesting targeted services/products using the charm of the season.   Read More

October Marketing Ideas

Monday, October 13th is Columbus Day. This celebration of Christopher Columbus' arrival to the Americas is a great opportunity to have your customers discover great deals. You should not be afraid to explore, don't wait for your competitors to make a path for you. Wednesday, October 31st is Halloween. There is no arguing that October is dominated by Halloween marketing so any type of business can offer a Halloween-related incentive for a product or service. Don't forget to share any photos on your social channels too!   Read More

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