Tucker Marcom

Help Your Online Site with Easy Offline Tactics

Smart business owners and marketing managers take advantage of several OFFLINE methods to promote their business websites at little to extra no cost. SEO (Search Engine Optimization) is not just something that you do through a keyboard. There are many offline tactics and actions you can take that will tremendously help with your website’s search engine visibility. Here are a few ways to help your online website with easy offline tactics.  Read More

September Marketing Ideas

Don't forget September 1st, Monday is Labor Day. When to start marketing? Monday, August 18th. Considered the unofficial end to summer, Labor Day serves as a day of rest, but that doesn't mean you should go easy on your marketing. This is the final chance to get that last bit out of summer before the winter (off-season) begins. Take advantage of the seasonal change and use this opportunity to promote your company in a different direction. Market early and often. Hosting a special Labor Day event may also promote sales and extra business. Here are some other recognizable and not so recognizable dates for this month. If you need any help, we're only a call 843-681-7827 or click away. Have fun and happy marketing!  Read More

How the Internet is Like a Popularity Contest

The more people that vote for you, the more likely it is you'll make prom queen, or class president... heck, even chess club secretary. When content is really good, people want to link to it. That's how the "internet" knows your content is good - lots of people have linked to, or "voted for" it. Since Google only wants to return the best results to make their searchers happy, the more times people have voted (clicked your link) that your content is great, the more likely you'll show up in the top search results for that related search term or phrase.   Read More

How Inbound Marketing is Like Dating

You don't ask someone to marry you on the first date. People get kind of freaked out when you do that. You get to know each other first, then introduce the friends, then the family, and then, once you know the whole package looks good, you put a ring on it. If you're doing something like slapping 'Contact Us' as the only call-to-action on every page of your site, that's essentially what you're doing -- asking your leads to get too serious, too soon. Same thing applies to your fan pages and social sites. They've just clicked LIKE and  now find themselves in a hurricane of sales offers.

Why would they commit to someone they just met? Play it cool, man. Let them get to know you first.   Read More

Sell The Solution, Not The Product

There is real value in solving a problem in the customer's mind. If you can do that, then there's no reason for them not to buy from you. Think about the last time you bought something. What solution did the product or service provide? Would you have paid more for the same result? Take a good look at your products and services. List the benefits of each product or service first, then come back and list the problems you solve. Positioning is the technique of marketing and advertising your products or services in such a way that it groups your competition together and sets you apart as something better at the same time. It's a very powerful technique. So why do customers buy what they buy?  Read More

Where Branding Begins

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” What we have noticed from our years of experience in online marketing is that you probably think branding involves the following:  Read More

6 Tips for Perfecting Your Elevator Pitch

Is your elevator pitch still stuck on the first floor? An elevator pitch is a conversation, or an ice breaker, that will (hopefully) lead into a deeper dialogue about the functionality, and specialty, of what you and your company can offer. In practice, you typically have just 60 seconds to leave an exciting, impactful and meaningful impression with whomever you come in contact with. Make them count!  Read More

Hilton Head Tourism Commercial Airs

Hilton Head Commercials See why residents and visitors share a love for Hilton Head Island golf, vacation, fun and relaxation in one of the most pristine resorts in the country. This video was published on March 26, 2013 by the Hilton Head Island Chamber of Commerce. Tucker Model Talent provided a number of actors for this television commercial.  Read More

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