Tucker Marcom

Why Branding Matters

Why does branding matter? Because it works. In an ever-competitive world, branding is one way of helping you increase sales and at the same time protect and extend the uniqueness of your service or product. If you have a business, it’s likely that someone, at some time, told you to “build your brand.” How can I become a great brand? How can I make this brand sustainable? What will bring value to my brand? Just what is my story, and how do I tell it?   Read More