Tucker Marcom

Branding Basics

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.  Read More



Why Branding Matters

Why does branding matter? Because it works. In an ever-competitive world, branding is one way of helping you increase sales and at the same time protect and extend the uniqueness of your service or product. If you have a business, it’s likely that someone, at some time, told you to “build your brand.” How can I become a great brand? How can I make this brand sustainable? What will bring value to my brand? Just what is my story, and how do I tell it?   Read More



Significance of Branding on Consumer Behavior

Branding is the marketing strategy used by firms to differentiate their products from similar offerings. It is especially important for small marketers who lack the promotional resources of big competitors. When a product has a unique name, appearance and image, it is easier for shoppers to find in a crowded marketplace. A strong brand identity can also affect consumer behavior by building emotional connections and reinforcing buying habits.  Read More



Helping Coastal Kids Smile

Are you looking for an excellent pediatric dentist in the Hilton Head, Bluffton, or Beaufort South Carolina area? Then start your dental adventure with Coastal Pediatric Dentistry. The team at Tucker MarCom highly recommends this wonderful group of professionals to serve you! “We enjoy working clients who appreciate the value of a good business brand”, says Mike Tucker, TMC Brand Specialist. “If you live in anywhere in Beaufort County, it’s almost impossible not to run into Coastal Pedo. Whether it’s their branded Volkswagen Bug, education outreach programs, or community events, Dr. Hubbard and staff make it a point to share their sparkling dental knowledge with you.”  Read More



Where Branding Begins

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” What we have noticed from our years of experience in online marketing is that you probably think branding involves the following:  Read More





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