Tucker Marcom

Branding Basics

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.  Read More



The Importance of Branding For Small Business

Branding For Small Business - Does It Really Matter? Branding is one of those big words that marketers and multinationals see as core to business. What if you’re not a giant company with a huge budget? In the world of small business, where every dollar counts and every mistake is felt deep, does branding deserve a place in your budget?  Read More



12 Simple Marketing Tips

Every so often, we come across a business owner that insists on word-of-mouth advertising, exclusively.  We think every small business owner would prefer this free means of promotion – that is, if this way of marketing was good enough to retire on.  But, it’s not.  After a little questioning, we usually discover that these folks have once been burned by exploring some sort of expensive marketing endeavor.  It is quite easy to feel at home with not spending money on marketing when this has been your experience. It's the old, "I've tried that before. It doesn't work."  Read More



Working With A Marketing Agency

Time is money. That’s a very simple truth of business. As an owner or manager of a business, you value your time, but you’ve probably realized that there are some vital tasks that are best outsourced. When you work with a marketing agency, you don’t have to spend the time and money learning the best practices of marketing, figuring out which advertising medium is best for you, or going through unruley trial and error. Tucker MarCom has decades of experience, the tools needed, and most importantly, the dedication to generate successful marketing so that you can focus on what you do best.  Read More



Why Branding Matters

Why does branding matter? Because it works. In an ever-competitive world, branding is one way of helping you increase sales and at the same time protect and extend the uniqueness of your service or product. If you have a business, it’s likely that someone, at some time, told you to “build your brand.” How can I become a great brand? How can I make this brand sustainable? What will bring value to my brand? Just what is my story, and how do I tell it?   Read More



Avoiding the 10 Most Common Marketing Pitfalls

Avoiding the 10 Most Common Marketing Pitfalls is important. At the beginning of a marketing campaign, it’s easy to aim for an uptick of any kind: a flock of new customers, general awareness or simply a well-placed trade article. While you may ultimately be satisfied with any positive results, however, don’t fall into the trap of ignoring basic goals. Think of it like trying to navigate an unfamiliar city without a map: You may be happy with any neighborhood you stumble into, but you’ll never find the serious treats until you know where you’re going.  Read More



Significance of Branding on Consumer Behavior

Branding is the marketing strategy used by firms to differentiate their products from similar offerings. It is especially important for small marketers who lack the promotional resources of big competitors. When a product has a unique name, appearance and image, it is easier for shoppers to find in a crowded marketplace. A strong brand identity can also affect consumer behavior by building emotional connections and reinforcing buying habits.  Read More



Selling The Solution, Not The Product

There is real value in solving a problem in the customer's mind. If you can do that, then there's no reason for them not to buy from you.
Think about the last time you bought something. What solution did the product or service provide? Would you have paid more for the same result? Take a good look at your products and services. List the benefits of each product or service first, then come back and list the problems you solve. Positioning is the technique of marketing and advertising your products or services in such a way that it groups your competition together and sets you apart as something better at the same time. It's a very powerful technique. So why do customers buy what they buy?  Read More



December Marketing Dates and Ideas

It's the most wonderful time of year with the Holidays and cheer. Winter Begins Sunday, December 21st, and with the temperature dropping below freezing, you should not let the cold effect your marketing efforts! Winter brings unique opportunities for special promotions. The Holidays are not just about retailers this Christmas. Any business can join in on this merry time of year. With the right marketing ideas, adding a festive flair to your business can result in big sales. Great holiday marketing can honestly attract more customers to your products and services. Sending cards and gifts, generous staff, and setting up special services during this season will leave your customers very merry!  Read More



Sell The Solution, Not The Product

There is real value in solving a problem in the customer's mind. If you can do that, then there's no reason for them not to buy from you. Think about the last time you bought something. What solution did the product or service provide? Would you have paid more for the same result? Take a good look at your products and services. List the benefits of each product or service first, then come back and list the problems you solve. Positioning is the technique of marketing and advertising your products or services in such a way that it groups your competition together and sets you apart as something better at the same time. It's a very powerful technique. So why do customers buy what they buy?  Read More





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