Tucker Marcom

Maximizing Your Prospect's Currency of Attention

If we think of attention as currency, it represents something of a commodity -- highly valuable but limited in supply. As such, the expenditure of the currency that we call "attention" probably deserves more ... well, attention. Consider the typical one-sided sales presentation. Companies drill salespeople incessantly about the features and uses of the product they represent, and too many sales professionals become walking brochures as they spew meaningless minutia. The problem with this approach is that the typical customer stops paying attention to the presentation long before it has concluded. Why? Because their currency of attention was already spent.  Read More

Working With A Marketing Agency

Time is money. That’s a very simple truth of business. As an owner or manager of a business, you value your time, but you’ve probably realized that there are some vital tasks that are best outsourced. When you work with a marketing agency, you don’t have to spend the time and money learning the best practices of marketing, figuring out which advertising medium is best for you, or going through unruley trial and error. Tucker MarCom has decades of experience, the tools needed, and most importantly, the dedication to generate successful marketing so that you can focus on what you do best.  Read More

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