Tucker Marcom

Carve up Some November Marketing

As we turn the page on October and say hello to November, Thanksgiving is just around the corner. With it comes the 1-2-3 punch of Black Friday, (Nov. 25), Small Business Saturday (Nov. 26), and Cyber Monday (Nov. 28). For many of us, this time of year determines whether we’ll be in the red or in the black for 2016, but the key to making sure your business has a successful November is getting ahead of the competition and promoting early.  Read More



Marketing October (and other Special Dates)

Halloween is now a massive, $6.9 billion holiday, complete with themed movies and TV shows, elaborate decorations for inside and outside the house, over-the-top costume parties, parades, and neighborhood get-togethers. As a small business owner, getting in on the Halloween craze just makes good business sense. There are several easy ways to get in on the excitement without breaking the bank. Here are just a few.  Read More



Holiday Marketing Promotions

For retailers and consumer service businesses, November marks the start of the all-important holiday season. There is no time to procrastinate! According to Accenture, 65 percent of consumers plan to browse online and then go into a store to buy. Make it easy for them to find what they’re looking for online this holiday season! Have a gift guide ready to help your customers find the perfect gift. Gift guides can be categorized by price point, gender, or hobbies. Promote the gift guide on your website, email, and social media platforms by mid-November. It's also time to promote gift certificates which are an ideal stocking stuffer for the holiday. Remember to help your customers find the perfect gift by suggesting targeted services/products using the charm of the season.   Read More



October Marketing Ideas

Monday, October 13th is Columbus Day. This celebration of Christopher Columbus' arrival to the Americas is a great opportunity to have your customers discover great deals. You should not be afraid to explore, don't wait for your competitors to make a path for you. Wednesday, October 31st is Halloween. There is no arguing that October is dominated by Halloween marketing so any type of business can offer a Halloween-related incentive for a product or service. Don't forget to share any photos on your social channels too!   Read More



September Marketing Ideas

Don't forget September 1st, Monday is Labor Day. When to start marketing? Monday, August 18th. Considered the unofficial end to summer, Labor Day serves as a day of rest, but that doesn't mean you should go easy on your marketing. This is the final chance to get that last bit out of summer before the winter (off-season) begins. Take advantage of the seasonal change and use this opportunity to promote your company in a different direction. Market early and often. Hosting a special Labor Day event may also promote sales and extra business. Here are some other recognizable and not so recognizable dates for this month. If you need any help, we're only a call 843-681-7827 or click away. Have fun and happy marketing!  Read More





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