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The Importance of Branding For Small Business

Branding For Small Business - Does It Really Matter? Branding is one of those big words that marketers and multinationals see as core to business. What if you’re not a giant company with a huge budget? In the world of small business, where every dollar counts and every mistake is felt deep, does branding deserve a place in your budget?  Read More



12 Simple Marketing Tips

Every so often, we come across a business owner that insists on word-of-mouth advertising, exclusively.  We think every small business owner would prefer this free means of promotion – that is, if this way of marketing was good enough to retire on.  But, it’s not.  After a little questioning, we usually discover that these folks have once been burned by exploring some sort of expensive marketing endeavor.  It is quite easy to feel at home with not spending money on marketing when this has been your experience. It's the old, "I've tried that before. It doesn't work."  Read More



Avoiding the 10 Most Common Marketing Pitfalls

Avoiding the 10 Most Common Marketing Pitfalls is important. At the beginning of a marketing campaign, it’s easy to aim for an uptick of any kind: a flock of new customers, general awareness or simply a well-placed trade article. While you may ultimately be satisfied with any positive results, however, don’t fall into the trap of ignoring basic goals. Think of it like trying to navigate an unfamiliar city without a map: You may be happy with any neighborhood you stumble into, but you’ll never find the serious treats until you know where you’re going.  Read More



Selling The Solution, Not The Product

There is real value in solving a problem in the customer's mind. If you can do that, then there's no reason for them not to buy from you.
Think about the last time you bought something. What solution did the product or service provide? Would you have paid more for the same result? Take a good look at your products and services. List the benefits of each product or service first, then come back and list the problems you solve. Positioning is the technique of marketing and advertising your products or services in such a way that it groups your competition together and sets you apart as something better at the same time. It's a very powerful technique. So why do customers buy what they buy?  Read More



Holiday Marketing Promotions

For retailers and consumer service businesses, November marks the start of the all-important holiday season. There is no time to procrastinate! According to Accenture, 65 percent of consumers plan to browse online and then go into a store to buy. Make it easy for them to find what they’re looking for online this holiday season! Have a gift guide ready to help your customers find the perfect gift. Gift guides can be categorized by price point, gender, or hobbies. Promote the gift guide on your website, email, and social media platforms by mid-November. It's also time to promote gift certificates which are an ideal stocking stuffer for the holiday. Remember to help your customers find the perfect gift by suggesting targeted services/products using the charm of the season.   Read More



September Marketing Ideas

Don't forget September 1st, Monday is Labor Day. When to start marketing? Monday, August 18th. Considered the unofficial end to summer, Labor Day serves as a day of rest, but that doesn't mean you should go easy on your marketing. This is the final chance to get that last bit out of summer before the winter (off-season) begins. Take advantage of the seasonal change and use this opportunity to promote your company in a different direction. Market early and often. Hosting a special Labor Day event may also promote sales and extra business. Here are some other recognizable and not so recognizable dates for this month. If you need any help, we're only a call 843-681-7827 or click away. Have fun and happy marketing!  Read More



How the Internet is Like a Popularity Contest

The more people that vote for you, the more likely it is you'll make prom queen, or class president... heck, even chess club secretary. When content is really good, people want to link to it. That's how the "internet" knows your content is good - lots of people have linked to, or "voted for" it. Since Google only wants to return the best results to make their searchers happy, the more times people have voted (clicked your link) that your content is great, the more likely you'll show up in the top search results for that related search term or phrase.   Read More



How Inbound Marketing is Like Dating

You don't ask someone to marry you on the first date. People get kind of freaked out when you do that. You get to know each other first, then introduce the friends, then the family, and then, once you know the whole package looks good, you put a ring on it. If you're doing something like slapping 'Contact Us' as the only call-to-action on every page of your site, that's essentially what you're doing -- asking your leads to get too serious, too soon. Same thing applies to your fan pages and social sites. They've just clicked LIKE and  now find themselves in a hurricane of sales offers.

Why would they commit to someone they just met? Play it cool, man. Let them get to know you first.   Read More



Sell The Solution, Not The Product

There is real value in solving a problem in the customer's mind. If you can do that, then there's no reason for them not to buy from you. Think about the last time you bought something. What solution did the product or service provide? Would you have paid more for the same result? Take a good look at your products and services. List the benefits of each product or service first, then come back and list the problems you solve. Positioning is the technique of marketing and advertising your products or services in such a way that it groups your competition together and sets you apart as something better at the same time. It's a very powerful technique. So why do customers buy what they buy?  Read More



Where Branding Begins

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” What we have noticed from our years of experience in online marketing is that you probably think branding involves the following:  Read More





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