Tucker Marcom

The Importance of Branding For Small Business

Branding For Small Business - Does It Really Matter? Branding is one of those big words that marketers and multinationals see as core to business. What if you’re not a giant company with a huge budget? In the world of small business, where every dollar counts and every mistake is felt deep, does branding deserve a place in your budget?  Read More



Having a Good Digital Marketing Plan is Essential

It is essential in today's market for small to mid-size businesses to embrace digital marketing. Equal to other aspects of your business (like insurance, payroll, and facilities), digital marketing is a critical area that should not be ignored. Your digital "footprint" is visible to the public and currently displays both true and false information about your business. If left uncorrected, you put your business at risk of losing online visibility, or worse... negative reviews about your business.  Read More



Avoiding the 10 Most Common Marketing Pitfalls

Avoiding the 10 Most Common Marketing Pitfalls is important. At the beginning of a marketing campaign, it’s easy to aim for an uptick of any kind: a flock of new customers, general awareness or simply a well-placed trade article. While you may ultimately be satisfied with any positive results, however, don’t fall into the trap of ignoring basic goals. Think of it like trying to navigate an unfamiliar city without a map: You may be happy with any neighborhood you stumble into, but you’ll never find the serious treats until you know where you’re going.  Read More