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The Importance of Branding For Small Business

Branding For Small Business - Does It Really Matter? Branding is one of those big words that marketers and multinationals see as core to business. What if you’re not a giant company with a huge budget? In the world of small business, where every dollar counts and every mistake is felt deep, does branding deserve a place in your budget?  Read More



12 Simple Marketing Tips

Every so often, we come across a business owner that insists on word-of-mouth advertising, exclusively.  We think every small business owner would prefer this free means of promotion – that is, if this way of marketing was good enough to retire on.  But, it’s not.  After a little questioning, we usually discover that these folks have once been burned by exploring some sort of expensive marketing endeavor.  It is quite easy to feel at home with not spending money on marketing when this has been your experience. It's the old, "I've tried that before. It doesn't work."  Read More



Having a Good Digital Marketing Plan is Essential

It is essential in today's market for small to mid-size businesses to embrace digital marketing. Equal to other aspects of your business (like insurance, payroll, and facilities), digital marketing is a critical area that should not be ignored. Your digital "footprint" is visible to the public and currently displays both true and false information about your business. If left uncorrected, you put your business at risk of losing online visibility, or worse... negative reviews about your business.  Read More



Avoiding the 10 Most Common Marketing Pitfalls

Avoiding the 10 Most Common Marketing Pitfalls is important. At the beginning of a marketing campaign, it’s easy to aim for an uptick of any kind: a flock of new customers, general awareness or simply a well-placed trade article. While you may ultimately be satisfied with any positive results, however, don’t fall into the trap of ignoring basic goals. Think of it like trying to navigate an unfamiliar city without a map: You may be happy with any neighborhood you stumble into, but you’ll never find the serious treats until you know where you’re going.  Read More



Selling The Solution, Not The Product

There is real value in solving a problem in the customer's mind. If you can do that, then there's no reason for them not to buy from you.
Think about the last time you bought something. What solution did the product or service provide? Would you have paid more for the same result? Take a good look at your products and services. List the benefits of each product or service first, then come back and list the problems you solve. Positioning is the technique of marketing and advertising your products or services in such a way that it groups your competition together and sets you apart as something better at the same time. It's a very powerful technique. So why do customers buy what they buy?  Read More





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